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NHL launches 'The Chaos Begins' ad for 2023 Stanley Cup Playoffs

Unique video uses art to show just how wild things can get in the postseason

by Anna Kulesa @akulesa_ / Staff Writer

The Stanley Cup Playoffs chaos is about to begin.

The NHL launched a new ad campaign hyping up the upcoming Stanley Cup Playoffs which are set to begin on April 17.

2023 NHL Stanley Cup Playoffs

Titled "The Chaos Begins," the ad features highlights of players and fans from the some of the top teams in the league including the New York Rangers, Edmonton Oilers, New Jersey Devils, Carolina Hurricanes, Colorado Avalanche, Boston Bruins, Toronto Maple Leafs and Dallas Stars.

Highlights are intercut with wild fan reactions, players are pasted over with drawings and smeared with virtual paint splashes all to show off the chaos that is the NHL postseason, illustrating how a viewer will never know what to expect during the games.

The 30 second video ends with the message "Here we go" and a young fan holding an tin foil Stanley Cup.

Let the beautiful chaos commence.

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